Clear allowances and a free place to begin. Custom aliases like ita.to/my-word arrive with any paid plan.
All amounts are in pounds sterling (GBP). Free is £0. Paid subscriptions are confirmed before payment.
Find your rhythm with links and QR codes.
For independent creators and small teams.
A shared home for growing campaigns.
More room for busy marketing operations.
| Feature | Free | Starter | Team | Business |
|---|---|---|---|---|
| Creating | ||||
| New links and tracked QR codes per month (shared allowance) | 15 | 200 | 2,000 | 20,000 |
| Stored short links | 250 | 5,000 | 50,000 | 250,000 |
| Campaigns | 3 | 15 | 75 | 300 |
| Channels per campaign | 5 | 10 | 20 | 50 |
| Saved custom channels | 2 | 6 | 30 | 120 |
| Hosted pages (business card, link page, forms, coupons…) | 3 | 25 | 250 | 1,000 |
| Routing rules per link | 3 | 25 | 25 | 25 |
| Free QR code makers (15 kinds, no account) | ✓ | ✓ | ✓ | ✓ |
| QR rotation (each rotation uses one of the monthly allowance) | ✓ | ✓ | ✓ | ✓ |
| Measuring | ||||
| Tracked events per month | 5,000 | 25,000 | 250,000 | 1,000,000 |
| Analytics history (up to service retention) | 30 days | 90 days | 90 days | 90 days |
| Link health: monitored links | — | 25 | 250 | 2,500 |
| Ignored-traffic rules | 2 | 10 | 50 | 250 |
| A/B testing of two landing pages | — | — | — | ✓ |
| Teams and developers | ||||
| Workspace members | 1 | 3 | 10 | 25 |
| Active API tokens per person | 3 | 5 | 10 | 25 |
| Webhook endpoints | 3 | 5 | 10 | 25 |
| MCP, API and AI assistants | ✓ | ✓ | ✓ | ✓ |
| Branding | ||||
| Custom aliases (ita.to/my-word) | — | ✓ | ✓ | ✓ |
| QR Design Studio (colours, shapes, frames) | — | ✓ | ✓ | ✓ |
| Logo inside QR codes | — | ✓ | ✓ | ✓ |
| Campaign branding | — | ✓ | ✓ | ✓ |
| Branded access pages | — | ✓ | ✓ | ✓ |
| Branded domains | — | 1 | 5 | 25 |
| QR exports: SVG, PNG, PDF, EPS | ✓ | ✓ | ✓ | ✓ |
| Files | ||||
| Protected files: largest single file | 25 MB | 250 MB | 500 MB | 1 GB |
| Protected files: total storage | 25 MB | 250 MB | 2 GB | 10 GB |
| Security | ||||
| Passkeys and authenticator-app sign-in | ✓ | ✓ | ✓ | ✓ |
Protected files have no separate file-count limit. Each plan sets a maximum file size and total workspace storage.
Tracked QR codes and short links share one monthly creation allowance; each QR rotation also uses one. Free resets at the start of the UTC calendar month, and paid plans reset on the billing anniversary. Stored links and active campaigns have separate limits. Existing published links remain live subject to acceptable use and security controls.
Yes. The free plan allows 15 new short links or QR codes each month, 3 active campaigns with up to 5 channels each, 5,000 tracked visits a month and 1 workspace member(s). Free workspaces receive randomly generated short links; choosing your own alias such as ita.to/my-word is a paid-plan feature. Fair-use and security controls apply.
Paid plans use Stripe Checkout and a Stripe-hosted customer portal. Owners can manage subscriptions and view available invoices through the workspace billing area. Paid prices appear only after their corresponding GBP Stripe prices are connected and available. You confirm the amount and any applicable tax before completing checkout.
New links and QR codes share one monthly allowance (15 on Free, 200 on Starter, 2,000 on Team, 20,000 on Business); a QR rotation counts as one. When it is used up you cannot create more until the next period or until you upgrade, but everything you already made keeps working. The limit on stored links is separate.
Your published links and QR codes stay online. Campaigns beyond your new plan’s allowance stay online but become read-only, an A/B test that is already running keeps running (it cannot be started again without the plan), and features your plan no longer includes are not available for new work. Nothing is deleted automatically because of a plan change.
Start free in a minute. Upgrade when you want custom aliases, more QR codes and a team.