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ITA.TO documentation

A/B test two landing pages

Send visitors to one of two pages behind the same link.

Step by step

  1. Check your plan includes A/B testing (Business).
  2. Open the campaign and choose the Advanced tab.
  3. Under “Test two pages”, enter Page A (usually your current page), Page B and the share of visitors who see B.
  4. Tick “Start the test” and save.
  5. To learn which page wins, report sales or sign-ups from your own website (see “Track sales and sign-ups”).
  6. Switch the test off when you have a result.

Visits per page only show how traffic was split.

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